Kinh Do launches 2025 Mooncake Collection with over 70 flavors

Kinh Do launches 2025 Mooncake Collection with over 70 flavors

by | Aug 21, 2025 | Corporate Communication

Each Mid-Autumn Festival marks a new chapter where the memories of reunion are kept and passed down through generations. For Mondelez Kinh Do, it represents a journey of “preserving traditional values while keeping the stories alive” through continuous innovations.

This year, the Kinh Do Mooncake Collection features over 70 product varieties, delivering a harmonious blend of breakthrough flavors, creative designs, along with exclusive limited and personalized editions that meet new consumer trends.

Leading trends, enging young generations through the new product lines

 Kinh Do understands that for today’s Vietnamese consumers, mooncakes are not just about delicious flavors, but also bringing surprises, inspiration, and creating memorable experiences. The 2025 Mooncake Collection featuring products specially designed for young generations who are always eager to explore new things while still preserving and cherishing traditional values.

Standing out in the modern mooncake collection is the Tuyet mooncake with “hot trend” flavors from international cuisine, such as Japanese matcha, yuzu citrus, black sesame, and red bean. Alongside this, the Lava mooncake combines a golden baked skin with a smooth, runny egg yolk filling, offering a fresh gifting choice. All products are designed with vibrant colors and eye-catching designs, ready to become popular “check-in” gifts on social media.

Mondelez Kinh Do Mooncake 2025 Collection

The Tuyet mooncake collection

The new Lan Vang mooncake product is exclusively designed for kids, opening up a world of bright colors, featuring playful shapes and accessories that can be assembled into a toy drum. More than just a mooncake, the product becomes part of childhood play, bringing the joy of discovery and sweet childhood memories to children during the full moon night.

Mondelez Kinh Do Mooncake 2025 Collection

The Lan Vang mooncake for kids

Meeting online shopping trends, Kinh Do introduces exclusive online limited editions, creative products available only on platforms like Shopee, Lazada, and TikTok Shop. These include standout designs such as the Chuyen Tau Anh Trang gift box that takes consumers on a journey through moon season memories, evoking the flavors and emotions of past Mid-Autumn Festivals, or the crossbody bag version mooncake box inspired by “haute couture”, with refined, elegant lines that serves both as a mooncake box and can transform into a stylish fashion accessory.

Kinh Do also continues to preserve familiar traditional flavors while improving formulas, textures, and packaging designs for its traditional mooncake product line to align with modern consumption trends, delivering experiences that are both familiar and refreshing for consumers.

Mondelez Kinh Do Mooncake 2025 Collection

The 2025 Kinh Do Mooncake Collection

Gifting reimagined: Honoring heritage with a modern touch

For Vietnamese people, giving mooncakes is not simply about offering a gift, but about conveying affection, appreciation, and wishes for reunion. The State of Snacking Vietnam 2024 report shows that 92% believe snacking brings joy and connection, while 81% agree “sharing snacks with others is my love language”. Therefore, Kinh Do not only innovates products but also elevates the art of gifting, transforming each present into a bridge connecting hearts.

The Trang Vang line is crafted from premium materials, with designs inspired by traditional Vietnamese cultural elements that feature exquisite, embossed details, delivering an elegant and sophisticated appearance. It can serve as an ideal choice for appreciation gifts or expressing sentiments. The collection also offers diverse styles, catering to various audiences and gifting needs: from warm reunion gift boxes for families, youthful designs for young people who love novelty, to traditional versions rich in national character.

Mondelez Kinh Do Mooncake 2025 Collection

The Trang Vang Nguyet Anh Collection

The Mid-Autumn Festival is not only a time for family reunions but also an opportunity for businesses to connect with customers and partners in a subtle and meaningful way. With personalized corporate gifting solutions (B2B) that customize packaging, logos, and messages, Kinh Do transforms each mooncake box into a distinctive brand signature. Every detail, from materials and colors to design structure, is carefully crafted not only to preserve the complete flavor of the moon season, but also to create warm connection moments, from the opening of the box to sharing.

Mr. Sameer Yadav, Marketing Director of Mondelez Kinh Do Vietnam, shared: “For Kinh Do, Mid-Autumn is more than a festive season, it is a journey to preserve and keep alive the cherished stories passed down through generations. We place consumers at the heart of everything we do, listening closely, understanding deeply, and transforming their expectations into breakthrough innovations. This year’s Mid-Autumn Collection is a harmonious blend of timeless traditional tastes with modern culinary trends, enhanced by sophisticated packaging and an elevated gifting experience. Our mission is to continue creating moments of genuine connection, ensuring Mid-Autumn remains a treasured memory for generations to come.”

Beyond creativity, quality remains the foundation. All Kinh Do mooncakes are produced under Mondelez International’s global standards, with strict quality control processes for ingredients and food safety, providing peace of mind for consumers.

This year, Mondelez Kinh Do has also significantly expanded its distribution network, bringing the 2025 Mooncake Collection closer to Vietnamese families nationwide. Products are available across all traditional and modern sales channels, from supermarkets and convenience stores to e-commerce platforms like Shopee, Lazada, TikTok Shop, and supermarkets’ online channels. Accompanying this approach are promotional activities, eye-catching displays, livestreams, and attractive offers, offering consumers easy choices and a joyful Mid-Autumn Festival season.

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About Mondelēz International

Mondelēz International (NASDAQ: MDLZ) is a leading global snacking company operating in more than 150 countries. With net revenues of approximately $36.4 billion USD in 2024, MDLZ is leading the future of snacking with beloved local and global brands such as Oreo, Ritz, LU, Clif Bar and Tate’s Bake Shop cookies, along with Cadbury Dairy Milk, Milka and Toblerone chocolates. Mondelēz International is proud to be a member of the Standard & Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Indices. For more information, please visit www.mondelezinternational.com or follow us on X: www.x.com/MDLZ.

About Mondelez Kinh Do Vietnam

Mondelez Kinh Do Vietnam is a member of Mondelēz International. We are a global confectionery corporation with a strategy to lead the future of snacking through local and global brands such as Cosy cookies, Kinh Do mooncakes and fresh cakes, Solite cakes, Slide potato chips, AFC crackers, OREO cookies, RITZ crackers, LU cookies, Toblerone chocolate, Cadbury milk chocolate, and many others. With delicious and nutritious products, consumers can enjoy the right snack, at the right moment, with high quality.

In Vietnam, we currently operate in three locations: headquarters in Ho Chi Minh City, two factories in Ho Chi Minh City and Hung Yen, Vietnam, with a total of more than 3,000 employees nationwide.

Mondelez Kinh Do continues to be honored with the title “Top 100 Best Places to Work in Vietnam” by Anphabe for many consecutive years, the “Best Companies to Work for in Asia” award voted by HR Asia, and “Top Employer” global certification awarded by Top Employers Institute. Mondelez Kinh Do has consistently appeared in the Top 50 Vietnam Sustainable Development Enterprises (CSA) for 2 consecutive years, Top 30 Outstanding FDI Enterprises at the Golden Dragon Awards for 3 years, appeared in the Top 100 Vietnam Sustainable Development Enterprises (CSI) for 3 years, along with multiple recognitions at AmCham CSR Awards and ESG Impact Showcase, and inclusion in the Green Book…

These awards are a testament to continuous efforts in implementing breakthrough product innovations, building a great workplace for employees, and creating positive impacts on the environment and society.

For more information, please visit: www.mondelezinternational.com/Vietnam

Vietnam-US Trade Negotiations Continue Post-Tariff Announcement

Vietnam-US Trade Negotiations Continue Post-Tariff Announcement

by | Aug 19, 2025 | Market and Econonmy

Following the US tariff announcement on July 31, 2025, Vietnam is actively pursuing a favorable trade deal with the US by implementing reforms and enhancing its trade network, while also advocating for recognition as a market economy to alleviate high anti-dumping duties.

Through Official Telegram 133/CD-TTg (“OT 133”), dated August 12, 2025, Vietnam’s Prime Minister Pham Minh Chinh has instructed a number of ministries and state agencies on key priorities to achieve economic growth targets in 2025, especially in response to the new tariff rates imposed by the US.

Besides maintaining communication with the US counterpart, Vietnam’s government also aims to enhance its responsiveness through building self-resilience with a more diverse trade network.

Tariff talks: Vietnam maintains negotiation efforts with the US

As per the Vietnamese Prime Minister’s latest instructions, the Ministry of Industry and Trade (MoIT) will oversee the continuation of trade dialogue with the US. The main goal of this effort is to secure the most favorable deal for Vietnam through a comprehensive trade agreement that ensures more balanced, sustainable Vietnam-US trade and economic relations.

MoIT will coordinate with relevant agencies to quickly implement the agreements signed by both sides and provide guidance to the public and businesses directly impacted by the US reciprocal tariff rates on Vietnam’s exports and related issues.

Vietnam pushes self-resilience in the face of US tariff pressure

To mitigate the potential adverse effects of rapidly changing tariff policies of the US, Vietnam is stepping up efforts to restructure its manufacturing sector while advancing sustainable development in agriculture, forestry, and fisheries. These measures aim to diversify markets, strengthen supply chains, and maintain export growth momentum through 2025.

Manufacturing: Market restructuring and supply chain diversification

The MoIT will continue to restructure key industries, prioritizing advanced technology, human resource development, and emerging sectors such as semiconductors. Industrial value-added is targeted to grow by 9.6-9.8 percent in 2025, with manufacturing expected to expand 11.2-11.5 percent.

New policy initiatives will encourage smart manufacturing and factory models, along with incentives for businesses to invest in and master core technologies. Intellectual property protection will also be strengthened.

Energy development remains a top priority for Vietnam. As per the directives, delayed power projects would be resolved by August 2025, while major LNG and wind power projects will be pushed forward. Authorities will revise regulations on direct power purchase agreements and renewable energy, with a commitment to ensuring no shortages of electricity or fuel.

Trade promotion campaigns will expand to flagship industries under the National Brand program, targeting Free Trade Agreement (FTA) and Comprehensive Economic Partnership Agreement (CEPA) partners as well as niche markets such as Halal economies, Saudi Arabia, Egypt, UAE, Brazil, and North Africa. Vietnam aims for 12 percent export growth in 2025, with a US$30 billion trade surplus.

The Ministry of Finance (MoF) will tighten customs supervision to combat smuggling and transshipment, while promoting data sharing through ASEAN and potentially the Eurasian Economic Union. The Ministry of Foreign Affairs is tasked with advancing market access commitments and raising the visibility of Vietnamese national brand products overseas.

Agro-forestry-fishery exports: Toward sustainable consumption

Vietnam’s agriculture strategy focuses on science, digitalization, product branding, and production chain development to build an eco-friendly, modern, and innovative sector. Agro-forestry-fishery exports are targeted to reach US$65 billion in 2025, supported by deeper market access in China, the Middle East, South America, Africa, and ASEAN.

Supply chain integration will be enhanced through better crop and harvest data, stronger links between farming areas and exporters, and expanded processing capacity to increase value-added. Disease prevention measures, including against African swine fever, are being prioritized. Vietnam also aims to lift the EU’s “yellow card” on Illegal, Unreported, and Unregulated (IUU) fishing through full compliance with European inspection requirements.

Green consumption will be promoted through eco-labeling and specialized trade fairs. At the same time, close monitoring of global rice markets will help exporters adapt to policy changes in key import markets.

The State Bank of Vietnam (SBV) will provide financing support for high-quality, low-emission rice production in the Mekong Delta, alongside credit packages for the broader agro-forestry-fishery sector.

What to watch with the latest discussion?

On July 21 in Hanoi, National Assembly (NA) Vice Chairman Tran Quang Phuong met with US Ambassador Marc E. Knapper following the recent preliminary trade deal between the two countries. The agreement will see the US reduce reciprocal tariffs on many Vietnamese exports, while both sides continue addressing structural challenges in bilateral trade.

Ambassador Knapper reaffirmed Washington’s commitment to fully implementing the two countries’ Comprehensive Strategic Partnership. He noted that American businesses are encouraged by Vietnam’s recent legislative reforms, particularly those aimed at the digital economy and high-tech infrastructure.

Meanwhile, Vietnam’s NA Vice Chairman stressed that law reform and digital transformation remain top priorities to support businesses and improve transparency. He called on the US to strengthen technology transfer, promote high-tech investment, and help Vietnam become a regional semiconductor hub.

A long-standing issue raised during the negotiations was Vietnam’s push for recognition as a market economy, which would end the high anti-dumping duties currently applied under its non-market economy status. Vietnam has filed a formal request with the US Department of Commerce, citing recent reforms. Removal from the D1 (national security) and D3 (chemical/biological controls) strategic export control lists was also requested, which would encourage technology transfer to deepen bilateral cooperation.

Vietnamese leaders have consistently pressed this issue in high-level meetings. They argue that recognition would not only support Vietnamese exporters but also benefit US consumers by diversifying supply chains and lowering costs.

Conclusion

Vietnam is actively working to address the challenges caused by the recent US tariff announcements by engaging in ongoing trade negotiations to secure favorable terms and strengthen its trade network. Continued dialogue also indicates the potential for further updates on new agreements and collaborations. In any case, the upcoming developments from these trade talks are worth watching.

Source: Vietnam Briefing

 

[MKD] Đọc Truyện Đêm Khuya 26/09

[MKD] Đọc Truyện Đêm Khuya 26/09

by | Sep 25, 2021 | Uncategorized

CHIẾC TẤT NHUỘM BÙN KỲ 2

Tác giả: Phạm Cao Củng.

Nội dung chính: Chiếc tất nhuộm bùn là 1 tập nằm trong series Thám tử Kỳ Phát của tác giả Phạm Cao Củng, người được mệnh danh Vua truyện trinh thám Việt nam.

Series Thám tử Kỳ Phát gồm 5 cuốn: Đám cưới Kỳ Phát; Nhà sư thọt; Chiếc tất nhuộm bùn; Vết tay trên trần; Kỳ Phát giết người. Mặc dù học tập và ảnh hưởng từ truyện trinh thám phương Tây, nhưng Phạm Cao Củng đã sáng tạo nên những câu chuyện thấm đẫm đời sống Việt Nam, tính cách Việt Nam.

Phá án theo phương pháp suy luận diễn dịch kiểu Sherlock Holmes, song nhân vật của Phạm Cao Củng mang đậm những phẩm chất được ưa chuộng ở phương Đông: trọng nghĩa khí, coi thường tiền bạc, không hành động vì thù lao, luôn tôn trọng tình cảm, đạo đức.

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